Author: Jane Coleman


Realex to deliver payments for 32Red

Realex, Europe’s fastest growing payment provider has made a deal with the award winning online casino and poker room, 32Red, to provide its card processing requirements. 32Red is proud of their superior service to players and they needed a new payment partner who could provide the same level of service.

Commenting on the deal, Pat Harrison, 32Red’s Operations Director said ‘‘Realex Payments came to us with something different. The level of support and proactive service they provide is what sets them apart”.

Realex will provide payment processing for 32Red on a variety of products, currencies, and card types. Less than a month ago, Realex announced signing a deal with Cyrptologic.

Harrison also said: “Realex Payments has delivered an impressive, cost effective solution that is both technologically superior and operationally advanced compared to anything else on the market. We see this partnership as long term and one that will add value to our customers through improved hygiene factors such as reliability, management information and service’’

Realex Payments CEO and founder Colm Lyon said “As we grow our gaming portfolio it is important that we secure partnerships with respected operators, such as 32Red. To be selected by 32Red ahead of others demonstrates our leadership and ability to deliver service led bespoke payment solutions’’.

Partygaming back on top

Partygaming did recover some ground at the end of 2009. The company reported a marginal year-on-year (YoY) dent with total revenue falling 6% to $446.2m from $472.9m in 2008, but with performance up in all key verticals except poker but did reclaim top spot in liquidity for non-US facing companies.

Jim Ryan said: “PartyGaming’s performance was resilient, but not immune. In 2009 we focused on operations and improving our operations. In doing so we actually returned the business to growth. If you look at our 4th quarter all four product verticals grew, and grew dramatically.”

The company had a 17% quarter-on-quarter growth for poker, casinos, bingo and sports betting during that period. Ryan reported that he believes PartyGaming is in good shape for 2010. He pointed to an increased focus on Europe and regulated markets such as Italy, Denmark, France and possibly Spain.

While the company’s poker performance was down on 2008, they have made good progress and gained back its top spot for non-US facing poker sites. Ryan pointed to changes in its VIP and loyalty programmes, pricing modifications and promotions for the recent recovery – which belied a painful YoY fall of 44% in the vertical.

PartyGaming launched 80 games last year and has announced plans to add a further 50 in 2010, including branded Terminator, Sinatra and Rambo games. The product improvements and a major jackpot helped to drive interest and revenues.

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Online gaming in Finland

nline gaming is expanding all through Europe and Finland is the latest European country preparing to offer online gaming. The Finnish Slot Machine Association (RAY) and State Lottery Veikkhaus Oy have permission to offer online casino, poker and bingo games now.

The new licensing laws will allow them to operate online after March 1st, however, RAY will not begin online until August. Veikkhaus Oy and RAY are two-thirds of the gaming in Finland and Finnish regulators are hoping to keep the monopoly going in Finland. They feel they are not in violation of any current EU law, despite protests from some land based gaming operators in the country.

Kaisa Fahllund, a partner and head of the technology group at the Helsinki office of law firm Hannes Snellman said: “Basically Finland sticks to its monopoly but the reason that RAY has been allowed to offer these games is so they can compete with the foreign operators.”

The online gaming in Europe is going strong this year as countries try to capitalize on the success they have seen in Britain. Foxy Bingo, as an example, are heading into Sweden in forthcoming weeks.